WEEK 6 : FOR EVERYONE

1. As researched Reach means "The number of people who saw your content, that is, how many people you have reached."

Using this metric is recommended for new businesses to measure the success of their digital content. Before creating lasting relationships with your potential customers you have to grow your database.


To increase your reach you just have to make sure that your content is seen by all the people you can. The more people you reach, the more likely you are to attract new followers for your brand.

For the other part Engagement "It is the ability of companies to generate a relationship with their audience, which creates a commitment to the brand that ends up leading the user to purchase a product"

The engagement measures the number of views, clicks, comments, reactions and shares that each publication has. These metrics are important and you should consider them if you are trying to build a relationship with your clients, increase their loyalty and measure the purchase intention.

The important factor of engagement is how compelling your content is to your target audience. To achieve that, you must be careful from the moment you choose your content. What is your potential client looking for? You must have a strategy.

In many occasions something very simple or small like writing "We wait for your comments", "Can we help you in something additional?" Can make the engagement shoot in large quantities. You start to create a link with your client, in which he feels important for your brand.

2. It's important to know the difference so you can allocate your marketing budget towards what is working for your business. 
Always depending on your type of business, we have to be aware if it serves you more to have reach or engagement, and taking into account the difference is how we can work correctly and more punctually with what we need in our business.

3. Facebook can significantly help any business since tracking these types of movements on the page can help you filter what is most demanded by your audience, which is what works best for the commercial part and the emotional part of your business. public. Definitely this can grow your market indefinitely following these statistics. To not create a random content based on assumptions that creates errors that probably nobody wants to consume.